Why Social-Media is Important for Business

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Social-media marketing is arguably the most effective form of advertising available, and most certainly the cheapest.

Enables you to engage directly with your competitors’ customers.

Achieves increased brand recognition in a desired demographic, however specific.

Drives targeted traffic to your website.

Eliminates the need for SEO.

Achieves brand humanisation through direct interaction with consumers.

Achieves brand credibility through higher followings.

Makes you infinitely more accessible to potential customers.

The Facts

The Business Owner

. 96% of business owners use two or more social-media platforms.

. Of business owners who use social-media, 92% agree that social-media marketing is important for their business.

. Social-media marketing came out on top in marketing chart’s ‘most effective digital marketing tactic for 2018’

. Adverts on social-media produce three times more leads than paid search advertising.

. 43% of business owners say social-media is one of their most effective tactics, but 49% call it one of the most difficult. 

. 43% of businesses spend at least 30% of their marketing budget on social-media.

. The share of marketing budgets spent on social-media is expected to more than double over the next five years.

. 52% of marketers say Facebook is the most important social network they use to grow businesses.

The Consumer

. There are over three-billion active social-media users worldwide. That’s almost half the world’s population.

. There is a new social-media user every fifteen seconds.

. 97% of consumers search for local businesses on social-media.

. 93% of consumers’ purchase decisions are influenced by social-media.

. 60% of consumers say that social-media plays as big a role in purchasing decisions as does television. 

. 57% of consumers say they think more highly of a business after seeing positive comments on social-media.

. A special offer posted on social-media is 10 times more likely to be used than the same offer in print form.

. Brands that engage on social-media enjoy higher loyalty from their customers.

Daunted by the idea of maintaining your business’s online presence? Relax, we’ve got it covered.

For business owners, social-media marketing is often a steep and complicated learning curve that many don’t have the time or energy to take on. If they do, they are often caught out by lack of design skills, analytical skills and poorly written content. Conveying the wrong kind of messages on social-media can seriously affect your digital PR presence, and sourcing someone skilled enough to do it in-house for a reasonable price isn’t easy either. We appreciate all of this here at Copper Top Digital, and that’s why we study industry trends to run multiple social-media platforms for businesses in any trade.

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We hate to see small business owners dwindling money on Facebook boosting when there is so much more value in FacebookAds. We understand that this can be very challenging, and that’s why FacebookAds services are included in all of our packages.Even we had to go on multiple training courses in order to wrap our heads around it properly, and those things don’t come cheap. Combine the price of just one FacebookAds course and one general social-media course, and Copper Top Digital could have been doing it all for you for up to four months.

We understand the everyday pressures of running a business. Social-media marketing is a modern-day necessity that a lot of businesses could do with, but many business owners could do without. If this sounds like you, leave it to us. We can’t wait to make your business’s online presence thrive.